Thursday, September 2, 2021

Guidelines for starting the eCommerce Business

 

Planning Phase

 

·         Hunt and finalize the Product / Range of Products

·         Arrange most economical source of supply without compromising on the quality and availability

·         Got complete details of your products

·         Done the excellent photo shoot of the products

·         Review the other eCommerce websites with similar your product range

·         Arrange the courier company for the supply of products

·         Sign the agreement with the courier company and focus on the realization of payment and their service charges.

 

Development Phase

 

·         Get the registered Mobile Number for quick and dedicate communication

·         Develop the interactive eCommerce web portal, with Customer dashboard, so that customer can view status of his/her order.

·         You may go for the customized solution development from the local market or go for the off the shelf solutions like Shopify etc to start the web portal. Shopify, normally charged you on transaction basis along with monthly charges. Whereas for the customized development of web portal, you may negotiate on suitable terms. Normally one time development is charged and after that any service charged on time consuming basis.

·         Develop the social media pages

o   Instagram, Facebook, Youtube etc.

·         Mobile Application, as per your business expansion, later you may go for development of Mobile Applications. Preferably keep the mobile applications, separate for Android and Apple.

 

Operational Phase

 

·         Start Media campaign on social media and Google Ads (As per your budget)

·         Create a business group on Whatsapp

·         Regularly start posting on web portal and social media pages along with Whatsapp group and status. This is mandatory to keep your customer in your loop and reaching your posts to new potential buyers

·         Keep watching on the market trend, seasonal changes and competitors’ activities

·         Initiate the sale campaigns / discounts / special days on timely basis

·         You may also open, shops on other eCommerce platforms i.e. Daraz, Amazon, eBay etc. Keep the price structure same on all the platforms, to avoid any misunderstanding by the customers

 

Basic Rules of Good Business

 

·         Never compromise on the quality of Products

·         Listen to your customers very carefully

·         Keep your response positive and quick

·         Continue search of new products and keep focusing the market trend

 

Outsourcing of Services

 

You may come in agreement with good IT / eCommerce Company for the service. Following service may be outsourced to IT / eCommerce company. For these services, you may come in monthly agreement or on activity-based model payment plans.

 

·         Development of Web Portal

·         Development of Social Media Pages

·         Management / Maintenance / updates on Web portal and social media pages. Management also includes, paid advertising / boosting campaigns on all social media platform according to your budget

 

In the end, wish you good luck for your new business.

 

 

Guidelines for starting the eCommerce Business

  Planning Phase   ·          Hunt and finalize the Product / Range of Products ·          Arrange most economical source of supply wi...